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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 1,207articles · 30d
- 16+ hour agolatest article
- Aug 14, 2026earliest in window
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- 279avg words
- Finance & Business 547
- Economy, Business & Finance 407
- Arts, Culture, Entertainment & Media 393
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- Arts & Entertainment 124
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News
Independent Ad Measurement (Outside Of TV) Is Dead
3+ day, 1+ hour ago (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...
1-800-Flowers Uses ChatGPT For 'MomVerse"
3+ day, 44+ min ago (287+ words) While Mother’s Day typically marks one of the biggest days for the floral industry, 1-800-Flowers hopes to deliver bouquets with a 2023 twist: One-of-a-kind poetry powered by ChatGPT. Using the service available on the company's mobile and desktop site, consumers can…...
Digital Ad Overload Sends Consumers Running For Print, Survey Finds
3+ day, 1+ hour ago (93+ words) 09/10/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Digital Ad Overload Sends Consumers Running For Print, Survey Finds Americans are drowning in digital advertising, and many have responded with…...
Thunder Road, Lit Entertainment Founders Launch Media Firm
3+ day, 31+ min ago (143+ words) Basil Iwanyk, founder of Thunder Road Films, and partner Eria Lee are partnering with Lit Entertainment Group founder Adam Kolbrenner to launch TR/AK, a media company focused on creators and original stories. The new company will also pursue ambitious…...
IAB Revises Ad Forecast, Shows Growth For Most Media
3+ day, 9+ hour ago (711+ words) Major cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market that shows optimism, playing a major role in the change. The Interactive Advertising Bureau (IAB) has released…...
YouTube Encourages Mobile Livestream Content With Live Reaction Feature
4+ day, 1+ min ago (245+ words) YouTube is bringing its “Watch With” feature to more creators in an expanded test, inviting live on-the-go reactions to videos across the company’s mobile app. Creators included in the test will see the option to “React live” in the Share…...
Pondering The Way TV Marks 9/11 Anniversaries 09/09/2026
4+ day, 8+ hour ago (479+ words) Five years ago, on the 20th anniversary of the terrorist attacks of September 11, 2001, the TV Blog asked this question: Will we see the same emotional outpouring on the 25th anniversary of the attacks in 2026? The question arose because of the onslaught back…...
UPS Store, Doner Debut Blu To Help Small Businesses
4+ day, 5+ hour ago (108+ words) The UPS Store has a new national campaign, highlighted by Blu, its first brand character. Friendly and supportive, Blu helps small-business owners navigate the challenges of running a business. The new creative by Doner Advertising runs across broadcast television, digital,…...
Pondering The Way TV Marks 9/11 Anniversaries
4+ day, 8+ hour ago (479+ words) Five years ago, on the 20th anniversary of the terrorist attacks of September 11, 2001, the TV Blog asked this question: Will we see the same emotional outpouring on the 25th anniversary of the attacks in 2026? The question arose because of the onslaught back…...
'Shrinking' Actors Star In Parkinson's Awareness Campaign
4+ day, 21+ hour ago (264+ words) 09/09/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member 'Shrinking' Actors Star In Parkinson's Awareness Campaign Actors Michael J. Fox and Harrison Ford, who recently shared the screen on Apple TV’s…...